Marking Parkinson’s Awareness Month, advertising company Havas Creative has worked with the Germa Parkinson’s Association (GPA) to launch a new app for people with the condition.
‘Staybl’ – now available for free in the Apple app store – was designed by Havas teams in Germany and New York, US, with input from patients, to help those experiencing tremor navigate their smart devices. How? By using technology to stabilise browsers impacted by the shaking effects of tremor.
While the app is currently only compatible with iPads, the team behind Staybl have stated they are working on plans to develop it for other mobile devices in the future.
Commenting on the app’s launch, Eric Shoeffler, chief creative officer of Havas Germany and ECD Europe, said: “Staybl is not a medicine, nor is it a cure. However, it’s a technological solution that can provide easier access to the digital world for people with Parkinson’s and tremors.”
