To inspire and empower millions of people living with Parkinson’s around the world, Bial launches a touching campaign for the World Parkinson’s Day showing that it is possible to live a normal life, and successfully perform everyday tasks
Imagine being unable to control your own body. In your mind, everything is exactly like it was; but your brain seems to have forgotten how to tell your body to do everyday tasks like tying up shoes or using a toothbrush.
This is how it feels to live with Parkinson’s. A real challenge for the 10 million people diagnosed with Parkinson’s around the world. Parkinson’s is a progressive neurodegenerative disease – an illness that affects nerve cells in the brain. For those who live with these symptoms and for their families, Parkinson’s means much more than just physical symptoms: it also means a loss of their independence.
In order to raise awareness and help people keep their self-esteem, people with Parkinson’s were invited to star in a video that shows them at their best by focusing on what they can do instead of what they cannot do. Buttoning up shirts, putting on make-up, tying up shoes or even dancing and playing musical instruments. Simple, everyday tasks alongside a cheerful, feel-good tune developed specially for the campaign.
António Portela, CEO of Bial, explains the positive tone of the campaign: “Parkinson’s can really change people’s lives, but it’s very important that they do not lose their self-esteem. That is why we wanted to counter the negative portraits of people with Parkinson’s and show everyone what they really can do. Hopefully, we can inspire and empower the millions of people living with Parkinson’s to never give up on their dignity. Bial’s aim is to help the lives of people with Parkinson’s even if it’s to help with one small thing at a time.”
The campaign launches worldwide today – on World Parkinson’s Day – and is featured on Bial’s website, across Bial’s social media and on the European Parkinson’s Disease Association’s social media channels too.
Watch the video ‘Me at my best’ below
This article is sponsored by Bial. The information in this article is given for information purposes only and does not represent an endorsement by the EPDA of any particular treatments, products or companies. This article is not a substitute for advice from your doctor, pharmacist or other healthcare professional. Parkinson’s Life makes no representations or warranties of any kind, express or implied, about the completeness or accuracy of information provided.
Founded in 1924, Bial’s mission is to discover, develop and provide therapeutic solutions within the area of health. In recent decades, Bial has strategically focused on quality, innovation and internationalisation. Bial has channelled more than 20% of its annual turnover into research and development within neurosciences and the cardiovascular system.
In 2016 Bial launched Opicapone for Parkinson’s disease. Already available in Germany and in the United Kingdom, it will be introduced in the remaining European countries throughout 2017.
Currently representing around two thirds of its turnover, Bial will continue to strengthen its international presence based in its own innovative medicines, particularly in the most important European pharmaceutical markets, Spain, Germany, United Kingdom and Italy, where the company is already present with its own affiliates. For more information about Bial, please visit www.bial.com.
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Acupuncture may alleviate Parkinson’s symptoms
A study conducted by researchers in South Korea has found that acupuncture may help alleviate motor symptoms of Parkinson’s. The study – published in science journal ‘Frontiers in Aging Neuroscience’ – collected data from 42 existing trials testing the effects of acupuncture on different mouse models of Parkinson’s disease. A total of 40 studies showed that acupuncture increased levels of tyrosine hydroxylase – an enzyme in the brain which is part of the dopamine-producing process. Although there was no evidence to suggest acupuncture can induce changes in dopamine levels, results suggested that acupuncture may help alleviate motor symptoms in mice. Discussing their findings, the researchers commented: “Acupuncture treatment potentially protected [dopamine] neurons through various beneficial mechanisms. “Nevertheless, resolving the low quality of studies and further research investigating the efficacy of different acupuncture treatment methods in Parkinson’s disease rodent models will be needed.”
Could insulin be used to treat Parkinson’s symptoms?
A US study has found that intranasal insulin, which is commonly used to treat diabetes, may be able to improve Parkinson’s symptoms. As part of the study, published in scientific journal ‘PLOS ONE’, 14 people with Parkinson’s were administered a daily dose of intranasal insulin for four weeks. After the four week period, researchers – made up staff from Harvard Medical School, US, and the University of Massachusetts, US – saw an improvement in both the participants motor skills and verbal fluency. Discussing the trial, the researchers said: “Our study provided preliminary data that suggested an improvement of functional skills after four weeks of daily INI [intranasal insulin] treatment. That paves the way toward a larger cohort study to evaluate long-term safety and potential efficacy of intranasal insulin administration for potential treatment and prevention of functional decline in patients with Parkinson disease”.
Can drinking milk increase the risk of Parkinson’s?
Researchers at Uppsala University, Sweden, have found that drinking more than 40 millilitres of milk per day may increase the risk of developing Parkinson’s. As part of the study, 81,889 participants between the ages of 45 and 83 who do not live with the condition completed a survey detailing their milk, soured milk and yoghurt consumption. After an average follow up of 14 years, a total of 1,251 participants reported a Parkinson’s diagnosis. The dietary patterns of the participants showed that individuals who drank 40 to 159 millilitres of milk per day were 30% more likely to develop the condition. The researchers – who presented their study at the 2019 International Conference on Alzheimer’s and Parkinson’s Diseases in Lisbon, Portugal – concluded: “Findings from this cohort study indicate that consumption of milk, but not soured milk and yogurt, is associated with an increased risk of Parkinson’s disease.”