#UniteForParkinsons campaign wins ‘highly commended’ award

We’re proud to announce that our #UniteForParkinsons campaign – which reached millions globally – has been awarded ‘highly commended’ at the annual Drum Network awards ceremony

The Unite for Parkinson’s campaign – which reached 12 million people across 180 different countries – won the Best Charity Campaign ‘highly commended’ award in The Drum Network Awards on Tuesday.

This year, the team has also received two additional award nominations – ‘Best Content Campaign’ at the Content Marketing Awards, and ‘Best Charity Campaign’ at The Drum Content Awards.

As the official media partner for Unite for Parkinson’s, appointed by the Parkinson’s Europe (Parkinson’s Europe) and Parkinson’s UK, our editorial team planned and executed an extensive strategy to support the campaign.

This included a special #UniteForParkinson email newsletter, a 24-hour social media plan and 10 pieces of tailor-made editorial content. The campaign connected on multiple channels with campaigners globally, garnered support from leading influencers and politicians – including Australian Prime Minister Malcolm Turnbull – and trended on Twitter on World Parkinson’s Day (11 April 2017).

Laura Smith, Parkinson Life editor, said: “After working so hard on the campaign it’s fantastic for our team to be recognised with these award nominations. Unite for Parkinson’s was a huge success, connecting millions of people across the world, and we are looking forward to doing it all again next year.”

 Read more: Australian Prime Minister backs #UniteForParkinsons as campaign goes viral

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