Award nominations for #UniteForParkinsons campaign

Global update

Author: Parkinson's Life editorsPublished: 6 November 2017

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Unite for Parkinson's team

Our #UniteForParkinsons campaign – which reached millions globally – has received two award nominations

The Unite for Parkinson’s campaign, which reached 12 million people across 180 different countries, has been recognised with two award nominations – ‘Best Content Campaign’ at the Content Marketing Awards, and ‘Best Charity Campaign’ at the Drum Content Awards.

As the official media partner for Unite for Parkinson’s, appointed by Parkinson’s UK and the European Parkinson’s Disease Association, our editorial team planned and executed an extensive strategy to support the campaign.

This included a special Unite for Parkinson’s e-shot, a 24-hour social media plan and 10 pieces of tailor-made editorial content. The campaign connected on multiple channels with campaigners globally, garnered support from leading influencers and politicians – including Australian Prime Minister Malcolm Turnbull – and trended on Twitter on World Parkinson’s Day.

Laura Smith, Parkinson Life editor, said: “After working so hard on the campaign it’s fantastic for our team to be recognised with these award nominations. Unite for Parkinson’s was a huge success, connecting millions of people across the world, and we are looking forward to doing it all again next year.”

 Read more: Australian Prime Minister backs #UniteForParkinsons as campaign goes viral

Thousands of campaigners from 170 countries set to #UniteForParkinsons

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